Case Studies

Four accounts.
Four different
problems.

Growth on marketplaces is rarely a single lever. These are the real starting points, the actual interventions and the outcomes they produced.

25×

Peak sales multiplier

Year-end scale

#1

Amazon best seller

100%

Revenue growth

01 Online Grocery Brand

From launchpad to 25× peak growth

A pure-play online grocery brand scaled through disciplined setup, performance marketing and media expansion.

The Opportunity

The first two months were dedicated to foundational setup and listing hygiene, with zero ad spend. Once the foundation was ready, initial campaigns were activated and continuously optimised.

What Changed

Ads established the first performance baseline. The major inflection came with Meta ads in month six, followed by sustained growth and a later television campaign that drove the 25× peak.

25×

Peak sales
multiplier

10×

One-year
baseline

After Meta
launch

Sales multiplier over time

Months 1–2
Setup

1.5×

Month 3
Optimised ads

Month 6
Meta launch

10×

Year 1
Baseline

25×

Later
TV campaign

Result

A 25× sales peak built on a staged, foundation-first growth plan.

02 Health & Personal Care

From channel leakage to a controlled multi-channel business

A traditional manufacturing-led brand converted an online risk into a structured digital growth engine.

The Challenge

The brand had largely ignored D2C channels, while unauthorised distributors began selling counterfeit products online. The immediate priority was protection, cleanup and establishing official control.

The Turnaround

Official accounts were set up, listings were cleaned up and counterfeit sellers were aggressively removed. With the channel stabilised, sales scaled from 2× to 5× and ultimately 7×.

Official sales
by month 3

Multiplier by
year-end

4

Major platforms
onboarded

Channel recovery & scale

Clean-up

Months 1–2
Protection

Month 3
Official launch

Mid-year
Traction

Year-end
Scale

Multi

Flipkart, Nykaa
Myntra, Jio

Result

From offline-only operations to a protected, multi-channel digital presence.

03 Established Beauty Brand

Turning a neglected SKU into a category contender

An existing Amazon business used sharper positioning and demand-led focus to create a new growth story.

The Insight

Despite strong overall revenue, the brand did not own a clear category leader. A non-focus SKU showed strong underlying demand and became the opportunity to build a differentiated winner.

The Positioning

The strategy focused on consumer psychology and visual anchoring, using a blue-led visual language and sustained targeting to position the SKU directly against the established category leader.

₹2 Cr

Annual Amazon
revenue baseline

12–18

Months to best
seller status

#1

Amazon best
seller outcome

Category positioning journey

Identify

Month 1
Demand gap

Position

Months 2–6
Market build

Target

Months 7–11
Sustained push

Top tier

Year 1
Category climb

Best seller

12–18 mo
Outcome

Result

A secondary SKU was successfully scaled into an Amazon Best Seller.

04 International Brand

Doubling monthly revenue through product-market fit

A stalled Amazon Global account was reset through market research, portfolio changes and more precise targeting.

The Challenge

The brand had flatlined around a £1,000 monthly revenue ceiling despite being active on the marketplace. Simply increasing ad spend on stagnant inventory was not the answer.

The Strategic Pivot

Category search demand revealed gaps in product-market fit. The portfolio was reshaped with targeted new SKUs, improved pack sizes and configurations aligned with more precise ad targeting.

£1,000

Starting monthly
revenue

100%

Growth
achieved

£2,000

Monthly revenue
in 6 months

Monthly revenue turnaround

£1k

Start
Stagnation

Research

Months 1–2
Demand gap

Rebuild

Months 3–4
SKU & packs

Scale

Month 5
Precise ads

£2k

Month 6
Target achieved

Result

Revenue doubled within six months through a demand-led operating reset.

Our Esteemed Clientele

The brands behind the numbers.

Two of them — Malaki and Farm Didi — took our portfolio to the Shark Tank India stage.

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HABIT
Paldo
Farm Didi
Kara
Malaki
Orangewood
Al Arab Diamond Co.
ASBAH Professional
Vegan Drink Company
Biotop Professional
Sash Vitality
Hexagon Nutrition
Open Coconut
Bluesky
Golden Prize

The Titan Award

From Amazon

Partner Pragati League

Winner

Samriddhi Success League

Winner

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